Average Market price. The calculation of algorithm allows for us to establish the average retail cost price commonly displayed across Europe for jewelry of equal or lesser value compared to those produced by Sayes. We are more than happy to be compared with others and to compete within the market, but in order to do so, we invite our valued customers to consider the minimum guaranteed characteristics that we are proud to offer and our diamond certificates, as you can find in the information section. Furthmore, it is important to remember that Sayes does not work with serial products, each piece of jewelry is custom-made with high-quality standards, customisable during the design phase, as requested by each customer.